Photograph and design enthusiast, Alessio Massidda started painting in 2002, studying as an autodidact. In 2005 he took part in some collective exhibitions and launched his first solo exhibition in Cagliari, at the Galleria Sottopiano Beaux-Arts. In 2007, together with 3 artists, he founded a start-up to promote creative solutions, ranging from communication services to furnishings, from painting to scultures and installations. He specialized in UI/UX design and illustration, particularly in logo design. Massidda has won more than 40 graphics contests. He has recently received an award from Disney for his modern interpretation of Paperina.